bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.


Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Butts or Cash
Tax and Public Health
Butts or Cash

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Death Weight
Tax and Public Health
Death Weight

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

bbc46578-b62d-4e1f-a2b4-dd94d4af6721

Tobacco Taxes, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

Taxing Tobacco, Saving Lives

This website provides key resources to build effective tobacco tax communications campaigns.

About Us

Advocating for Stronger Tobacco Taxes to Build Healthier Communities

Our comprehensive communications resource hub is designed to aid tobacco tax campaign efforts. Resources are organized across four key message areas: Tax and Public Health, Tax and Industry, Tax and Economy, and Tax and Decision-makers. The site includes

Explore the messaging topics below and download the comprehensive set of download the comprehensive set of campaign messages,

Also available are image templates, sample social media posts, earned media templates, case studies, and research and data guidance.

Explore tobacco tax communications resources, organized in the following topic areas:
st louis auto insurance

Tax and Public Health:

Resources related to how cheap tobacco products are a core industry strategy, higher tobacco taxes are effective at reducing smoking rates among vulnerable populations, and how tobacco use is the leading cause of preventable deaths globally.

Click for public health messages

Tax and the Economy:

Resources related to the government costs of tobacco use, taxes as sources of revenue for government programs and personal financial impacts of tobacco

Click for economy messages.

Tax and the Industry:

Resources related to how the industry interferes with tax policies related to tobacco and taxes as sources of revenue for government programs.

Click for industry messages

Tax and Decision-makers:

Resources about how the tobacco industry gains profits while imposing a huge burden on governments and individuals, the tactics of tobacco companies fighting against tax measures, and how the public wants leaders to prioritize their health.

Click for decision-maker messages.

Resources You Can Use

Images
Social Media
Earned Media
Case Studies
Research
Images

Reset

Infographic: Health Taxes in Argentina
Tax and Public Health
Infographic: Health Taxes in Argentina

Healthy taxes are those designed to target products that negatively impact health, with the goal of discouraging their consumption. These taxes serve as a powerful tool in the prevention of chronic non-communicable diseases associated with the consumption of harmful products.

Download
Expert or Thought Leader Quotegraphic
Tax and Decision-makers
Expert or Thought Leader Quotegraphic

Modifiable graphic in which you can put a quote from an expert or thought leader expressing support for your campaign.

Download
Decision- Maker Voicing Support
Tax and Decision-makers
Decision- Maker Voicing Support

Modifiable graphic for quote of supporter or decision maker.

Download
Tobacco Kills
Tax and Public Health
Tobacco Kills

Graphic showing the deadly impacts of tobacco.

Download
Butts or Cash
Tax and Public Health
Butts or Cash

The impact of addiction on livelihoods.

Download
Death Weight
Tax and Public Health
Death Weight

Graphic about the burden on people with their addiction on tobacco.

Download
Addiction is Hard
Tax and Public Health
Addiction is Hard

Graphic about the harrowing story of addiction.

Download
The Cigarette Trap
Tax and Public Health
The Cigarette Trap

Graphic about the addiction of cigarettes.

Download
Keep Out of Reach of Children
Tax and Public Health
Keep Out of Reach of Children

Graphic about dangers of smoking for youth.

Download
Don’t be fooled by tobacco
Tax and Public Health
Don’t be fooled by tobacco

Graphic about the dangers of tobacco being a smoking gun.

Download
Decrease Smoking
Tax and Public Health
Decrease Smoking

Graphic showing the decrease of smoking as a result of higher taxes.

Download
Pack of Cigarettes Over Dollar Bills
Tax and Public Health
Pack of Cigarettes Over Dollar Bills

Graphic about the cost of tobacco products.

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

Download

Social Media

Tax and Decision-Makers

 

Industry:

 

Public Health:

 

Economy:

 
Earned Media

Issue Area Title Description URL Date Published Media Type
Tax and the Economy “British American Tobacco Drains Nearly $700 million in tax revenue and low and middle-income countries”

Press release on how British American Tobacco is taking advantage of accounting loopholes to gain profit from low- and middle-income countries.

2019 Press Release
Tax and Public Health Go beyond e-cigarette ban: raise tobacco taxes further to truly protect public health

How Hong Kong can learn from the UK and raise taxes on tobacco products to help curb tobacco use.

2019
Tax and Public Health Op-ed template about how cigarettes shouldn’t be more affordable than milk or eggs.

Op-ed template about how cigarettes in Indonesia shouldn’t be more affordable than milk or eggs. Can be adapted to your country.

2024 Op-Ed
Tax and Public Health Op-Ed about Affordability of Tobacco Products

Op-ed Template about the affordability of tobacco products and how they should not be so affordable. Can be adapted and adjusted to your campaign.

2024 Op-Ed
Tax and Industry Press Release: The price war between the cheapest cigarette brands has begun.

On June 28th, the “Foundations and Starting Points for the Freedom of Argentinians” law was passed, which included a chapter with amendments to the Internal Taxes on tobacco. Less than two weeks after the implementation of these modifications, a price war began among the cheapest cigarette brands, thereby harming public health.

2024 Press Release
Tax and Public Health, Tax and Industry Press Release: World No Tobacco Day: The priority is the health of the population, not the interests of the tobacco companies

Following the introduction of a proposal to modify tobacco taxes in the “Bases Law” project, FIC Argentina warns about the negative effects that said reform may entail and requests to move forward with a policy focused on protecting the health of the population. .

2024 Press Release
Tax and Public Health Press Release: Healthy taxes: A Powerful Tool For Preventing NCDs Associated With Tobacco Consumption

With the purpose of promoting healthier consumption habits and promoting the prevention of chronic non-communicable diseases, it is worth mentioning the existence of at least two types of fiscal policies that can be promoted: a. On the positive side, subsidies focused on consumption or habits that are sought to be promoted, b. by the negative, taxes focused on consumption or habits that are sought to discourage.

2023 Press Release
Tax and Public Health Youth Support Tobacco Tax Increase in Costa Rica

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 News Story
Tax and Public Health, Tax and Decision-makers National Anti-Tobacco Network: Youth support increasing tobacco taxes

The National Anti-Tobacco Network (Renata) reported this Friday that in recent days it has been interviewing young people to learn their opinions about Bill 23.880, which aims to increase taxes on tobacco products. According to Renata, 100% of those interviewed believe the law should be approved as soon as possible.

2025 News Story
Tax and Public Health Young Costa Ricans Support Increasing Tobacco Taxes.

The Bill for the Social Responsibility of Tobacco Consumption proposes increasing tobacco taxes and unifying their collection to simplify the work of the Ministry of Finance.

According to the National Anti-Tobacco Network (RENATA), young people support this bill, which would raise taxes on tobacco products. 100% agreed that this law should be approved as soon as possible.

2025 News Story
Tax and the Economy Do Young People Support Increasing Taxes on Cigarettes?

Experts and the National Anti-Tobacco Network (Renata) are promoting a bill that aims to raise cigarette taxes to 65%. Recently, they conducted a survey among young people, and the majority agreed with increasing the taxes.

2025 News Story
Tax and the Economy Why Increase Tobacco Taxes?

Tobacco taxes in Costa Rica have remained unchanged since 2012, when Law 9,028 was approved. That’s why a bill promoted by the National Anti-Tobacco Network (Renata) seeks to raise that tax to 65% (see attached video from Telenoticias).

2025 News Story
Tax and Decision-makers Letter to the Deputies in Costa Rica #1

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed
Tax and Decision-makers Letter to the Deputies in Costa Rica #2

Letter to the deputies about proposed increasing taxes on tobacco products.

2025 Op-Ed

Case Studies

Issue Area Title Description URL
Tax and Industry Mexico Case Study

A case study of the messages and tactics used in a successful tobacco tax campaign in Mexico to aggressively combat industry arguments of job losses as untrue.

Tax and the Economy Case Study: Lessons from Pakistan

Case study detailing communications strategy in tax campaign in Pakistan and how the media messages highlighted how increasing tax on tobacco products can help protect vulnerable populations.

Tax and Public Health Mobilizing Youth as Tax Advocates

Case study about mobilizing youth as tax advocates.

 

Tax and Industry Kenya Case Study

Case study about Kenya tax campaign in which they utilized media to inform and mobilize the public to show support and send a strong message to decision-makers.

Tax and the Economy Successful Country Examples

Examples from tobacco tax communication campaigns in Philippines, Kenya, Chile, and Mexico.

Tax and Decision-makers Mexico Case Study

Case study about compelling creative content calling out decision-makers to support higher taxes on tobacco.

Research

Issue Area Title Description URL Date Published
Tax and Public Health World Health Organization “The Economic andHealth Benefits of Tobacco Taxation”

Helpful country examples and graphs on reducing tobacco consumption and substantial revenue generated by tobacco taxes.

2015
Tax and Industry CTFK: Taxation and Price: Countering Industry Arguments

Helpful information and guidance on how to respond to false industry claims about taxation.

2020
Tax and the Economy Tobacconomics: Cigarette Taxes Scorecard

Policy brief on global tax scorecard by country which includes a rating system on affordability change and tax structure.

2021
Tax and Public Health The Tobacco Atlas

Fact sheets with statistics about current rates of smoking and tobacco use with details on youth smoking prevalence and deaths caused by tobacco.

2024
Tax and the Economy World Health Organization: Earmarked tobacco taxes lessons learnt from nine countries

This document offers valuable insights into various countries and subnational states that have allocated a portion of their tax revenues to healthcare and health promotion initiatives. It details how these regions have utilized tobacco tax revenues specifically to support their health-related programs.

2024
Tax and Public Health, Tax and the Economy Tobacco Taxes: Available Evidence for Argentina

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Tobacco taxes in Argentina: Current Situation and Recommendations

As a consequence of tobacco consumption, it was estimated that approximately 47,700 people die each year in Argentina from diseases linked to smoking and almost $197 billion are spent on direct costs1.

2023
Tax and Public Health Argentina: The Supreme Court Issued Two Rulings In Favor Of The “Minimum Tax” On Cigarettes

In one week, two Supreme Court rulings in favor of the “minimum tax” on cigarettes. Although Argentina has seen a decline in the percentage of smokers since 2005, the country still has a high prevalence of tobacco consumption. The latest National Risk Factor Survey in 2018 reported that 22.2% of the adult population uses tobacco, with 97.2% of these users being cigarette smokers.

2024
Tax and Public Health, Tax and the Economy Health Taxes: The Task Force on Fiscal Policy for Health Report 2024 A Compelling Policy for the Crises of Today

Report from Bloomberg Philanthropies that highlights enormous health and financial benefits of raising excise taxes on tobacco, alcohol and sugary drinks, finding that increasing the price of these health-harming products can prevent millions of deaths and generate trillions in revenue for governments worldwide, especially in low- and middle-income countries. The report, released by the Task Force on Fiscal Policy for Health, underscores the urgent need for governments around the world to implement this under-utilized policy and improve public health.

2024

Social Media

Explore posts on Facebook, Instagram, X and TikTok from organizations advocating for tobacco tax.

Facebook-f


Tiktok


X-twitter


Youtube

Tax and Decision-Makers

Industry:

Public Health:

Economy:

No data found.
Scroll to Top